Traditional marketing or outbound marketing is increasingly ineffective and disturbing consumer. Advertising on TV, newspapers, magazines, emails, and other media are often not desirable so that more and more consumers who ignore marketing model like this.
Seeing this problem, inbound marketing is becoming the most effective solution. What's inbound marketing?
Differences Outbound and Inbound
Outbound marketing or traditional marketing has a huge drawback. A marketer "disturbing" activities of potential customers with ads, email, phone even without paying attention to their comfort.Outbound marketing
Outbound marketing techniques to reach potential customers carried out (outbound). Some media are popular among them are advertising, mail, email, and telephone.There are 3 major weakness in outbound marketing:
First, we blindly targeting all those who have not even ready to be a consumer.
Secondly, not a few people who feel disturbed by the process so that it can be bad.
Third, using the media earlier marketing requires a very large cost.
Inbound marketing
Techniques 'marketing comes' is 180 degrees opposite to the traditional one.Instead of reaching out to the outside, instead inbound techniques in order to lure potential customers with pleasure "enterance". Let's see sense:
Inbound marketing is a modern marketing strategy in which we sought to prospective customers who are interested to look for us. This is done by providing content that is able to attract attention and encourage them to become customers.
Inbound marketing is focused on providing quality content that is useful for prospective customers.
By providing the content, potential customers will be interested on benefits. This process occurs naturally without disrupting the activity. In the end, these people have a very high possibility to become permanent customers.
Inbound marketing in line with technology in the digital age because it can be done by utilizing the tools and techniques such as Blog, Social Media, Search Engine Marketing, Content Marketing, Email Marketing, and others.
Not to mention the viewing habits of today's consumers who use the Internet and search engines to get information. This is the cause of inbound marketing is becoming very popular.
Compared with traditional marketing, this technique is more effective, scalable, and cost effective.
Inbound Marketing Methodology
Locks of inbound marketing lies in its methodology. According to HubSpot, there are four stages in inbound marketing to transform strangers not only the customers but the promoters.
1. Attract
People who do not know us at this time is referred to as strangers, they do not know who we are and what we do or offer.In traditional marketing, the attractions do with advertising. But in inbound marketing we can attract potential customers without disturbing them by using the following media:
- Blog
- Social media
- SEO & SEM
The first stage is very important, even the most vital. Therefore, it is important for all kinds of businesses that want to take advantage of inbound techniques to create content that is useful for others.
2. Convert
Getting the visitor's just not provide any benefit. Now since we have gained the attention of potential clients, time to turn them into clients. How to get their contact information, email address.To convert visitors to get their email, is what must be provided:
- Landing page
- Call to action
- Form (registration form)
3. Close
After getting the ignition, you can do now is make the sale. You've got contacts of people who are attracted to you, contact that you get more of this you can convince them.This is the way and the media that can be used to make the sale:
- E-mail. For prospective clients who are not ready to use your service, send some emails to further increase their confidence. This email should still provide benefits.
- Marketing Automation. Email process can be done automatically with the help of tools such as email marketing autoresponder.
4. Delight
When a person has become your clients, it does not mean the process is complete. They were happy and satisfied with the service you will provide input could be useful or even promote your services to others.Done!
This is a marketing technique in the modern era that does not interfere with other people, but instead benefits.The essence of inbound marketing is to make yourself easy and interesting to be discovered by others. With this technique, you can transform a website into an incredible marketing machine.
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