Keyword Research and Competition Analysis

What is it and what keyword research is the analysis of the competition?

Users searching on search engines using keywords or keyword, and the engine will provide results that are relevant to those keywords. With the help tool from Google, we can do the research to find keywords that are popular or that competition is low.

Urgency Keyword Research

In the early days of my career as a blogger, because do not understand about keyword research I create articles with topics that no seeker. I wonder, when the article was ranked 1st in the Google search results but why not get the traffic ?

As I understand about keyword research I realized that the key words that I seek no one is searching. So, keyword research is important so that we are not tired of making an article then eventually no one reads.

Then what is meant by analyzing the competition?
To blog or new website SEO her foundation has not been strong, there are times when we need to target the keyword competition is low so that we can still appear on the first page.

This chapter is only in the form of an introduction to keyword research and its relation to SEO, if you want to explore more on this topic please refer to the specific guidelines for keyword research.

Keyword research with Google Keyword Planner

My favorite tool in conducting keyword research is GKP or Google Keyword Planner. The reason is, because of its free and complete. In addition, because Google itself is certainly more accurate.

For keyword research is easy enough:

1. Enter a keyword, you can enter more than one. To enter more than one keyword using comma or line break
2. Set the target country
3. Select a language
4. Click 'get ideas'

Then you will be directed to the following page:

From here we can see that there are 1.900 people looking for the keywords SEO Guide in a month. On the other hand, the keyword "SEO Tips" 8.100 results are the average in a month, this means looking for SEO Tips more than a SEO Guide.

By leveraging our knowledge of on-page SEO from the previous chapter, we can optimize your pages using keywords SEO Tips than SEO Guide. As this is the basic core of the keyword research.

Searching for keywords with low competition

In doing keyword research, usually we as a new website owner targeting the lower competition. This is because the new website normally not have a strong foundation so that it will lose out when competing with large websites.

Please read this article to find a niche and non-competitive keywords (coming soon).

Long tail keywords

One more thing you need to know about keyword research is long tail keywords.

In addition to the keywords you are looking for, GKP also displays the number of searches of similar keywords. For example, from the image above, in addition to the keyword SEO Guide also nothing else like SEO Tips, Search engine optimization, seo basic, and others.

From here, if we optimize the website for the keyword SEO Guide, then there are only 1.900 per month search. But if we optimize for SEO Tips and Guide, the total quest is 1.900 + 8.100 = 10,000.

But of course the decision to come back to you and irrelevant whether or not your content with the existing long tail.

Lastly, if your website such as an online store (e-commerce) or monetized with affiliate products, long tail keywords usually provide a greater conversion rate than regular keywords. This is because people who use long tail usually afford higher intentions.

For example, people who search for "blue dress" to "buy blue shirt". The former is usually only want to search for information, while the second looks intention want to buy.

Next : Chapter 4

SEO and Content Marketing

Content marketing is often regarded as modern SEO. This is because most people who use the search engine intends to search for content. That's why to be successful in SEO you need to know the principles of content marketing.

Read Chapter 4

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