Optimization of on-page search engine aims to find out whether your website is relevant to what is sought by the user and really who has the best quality.
Therefore, the key 2 things: relevant, quality. Without meeting them, it was impossible to get a 1 rankings in search engines.
In this chapter, we will learn in the parts anywhere in your website must apply on-page optimization as well as how to perform optimization.
The concept of on-page SEO
In SEO, the concept of on-page optimization is the MAIN thing you must understand.Still no optimization category other than on-page (off-page, are discussed in the next chapter), but without applying the on page optimization it will be useless to you do the other strategies.
The core of on-page SEO, simple ... you will optimize the website so that:
- High useful for visitors
- Facilitate visitors in exploration
- Visitors feel comfortable
- The search engines understand the structure of your website
Answer, this ...
The search engine can determine whether visitors are satisfied or not with the pages they visit.
Imagine if you search for something on Google, then go to one website. It turns out it is not satisfactory. Most likely after a few seconds you will click the 'back' to look for another website. Yes, right? Because Google would want to display websites that satisfy users, then your website must satisfy the visitors.
Here's how :
Components of Optimal Website Pages
There are several factors affecting the website user satisfaction. We will discuss them one by one from each of the following categories:- Content
- Keyword
- Title
- URL
- Meta description
- Media images
- Outbound link
- Internal link
- Social sharing
- Website speed
1. The content of the highest quality
If you notice, the content is a major component in a web page. That is, the content biggest role in the on-page optimization. Impossible to get a rating of 1 without a quality content.... But, what is quality content? Here's characteristics:
- Provide the maximum benefit for visitors
- More prominent than other similar content
- Listened to in a long time by visitors
- Evoke feelings of awe, amusement, happy, etc.
- Solving the problems visitors
If you want to get first rank in search engine in the duration of time, then your content should meet five things. Without exception.
You should know also that Google openly say they oppose content:
- Content not weighted
- Do not provide value to readers
- Not original
- Makes the reader frustrated (because of low quality)
Worse, the content as it is at risk of a penalty!
Google and other search engines are actively updating its algorithm. Increasingly in the future, they will increasingly understand the quality of a piece of content. So, be careful in publishing content for your website.
2. Popular keywords and targeted
Think back to the last time when you use Google ... you write a few words as his keyword.Google then displays the results related to the keyword earlier. The more relevant the keyword, the higher its ranking. So, optimizing a page means optimizing keywords.
Every page on your website should be optimized for at least one keyword. How ?
By including keywords in your pages. Precisely in the content, in the title and in the URL. Thus, search engines and visitors will immediately understand what the content of your pages. One more thing ...
You have to understand what the intent behind a keyword. For example someone does a search on Google with the keywords "buy iphone". Roughly what it means?
Does he want to buy an iPhone or she wants to read an article about how to buy an iPhone? Hmm ... it seems the former is more plausible.
Google is also familiar with this case. So Google will display a page that sells the iPhone. Therefore, it is impossible to get a high ranking if you provide articles on how to buy an iPhone.
3. The title page that invites clicks
Cara termudah untuk mengoptimasi judul yaitu dengan menyertakan keyword utama yang anda incar. Misalnya keyword “belajar SEO”, maka judulnya mengandung kata “belajar SEO”.Tapi itu saja belum cukup … yang terpenting dalam judul bukan optimasi keyword, tapi optimasi terhadap ketertarikan manusia.
If the title you created is able to attract many visitors, then the ranking will go up. The logic is this:
Suppose there are two competing website, ranked 1 and 2.
Turns 2 ratings get more visitors than 1 rankings because of the title that he made more attractive, so much that click.
Because the title is the first element of the most-read pages in the search results, then by optimizing the title can increase the number of clicks.
Read this guide to learn how to make an interesting title.
4. URL short and descriptive
Although the effect is not large, but the URLs that contain keywords can affect your website's ranking in search results. Here is an example of a URL that is not good. Avoid using a URL like this.- domain.com/?article=12
- Article about ‘recipe pancake’ > domain.com/receipe-pancake
- Page produk ‘macbook pro’ > domain.com/laptop/macbook-pro/
- Tips for "fitness" > domain.com/tips/fitness
5. Meta description descriptive and invite clicks
Meta description is 1-2 sentences that appear in search results. Meta description actually does not affect the ranking of your pages.Moreover, it also does not always appear in the search results. Because Google is now more likely to use the phrase in the content as the page description.
Nevertheless, there is no harm in this section is optimized (Moreover, it does not take long)
With the meta description attractive, then it is likely other people to visit your website will be higher.
Like the earlier logic, the more clicks from people = better ranking.
6. High-quality images and optimum size
Imagine a web page that is 100% text contents, must be very boring. Therefore, images and other media is a plus.Surprisingly, many people believe that harm the image ... not true. There is no harm in using multimedia in the content.
Except, if the amount is very much that it makes your website visitor's computer jammed. Or if it has nothing to do with the content. Some tips:
- Use images that relate and explain the content
- Use the right type of extension that the file size does not swell
- Make sure the resolution of the image as displayed
- Compress the image so that optimal
- Add the alt attribute when putting images
7. References to links to other websites
This point is particularly important for the new website.Google, as an information center would want to provide content that is reliable. So that the information is not misleading many people. This is why large websites more easily enter the first page, because his reputation has been built since long.
Well, because your site is new, Google considers it not to be trusted. Because not credible, it will be more difficult to get high rankings.
Here was the reference links can help. Links to other websites are a great reputation and is relevant to make the reputation of your content better. The analogy like this:
Try to take one of the non-fiction book. In the book there must be a bibliography or footnotes. It contained excerpts from other sources of information. Books without quote other sources will be considered untrusted.
8. Internal link to facilitate navigation
There is a term whose name bounce. Bounce means that when someone breaks into your website, then he went out without doing anything. If the bounce rate of your site is high, it could be because:- The quality is disappointing
- difficult to navigate
One effort to reduce bounce rate is to install internal links (links between pages), so that visitors can easily visit other pages within your website.
Here's how to build website structure with the internal link structure.
9. Share Button to social media
Currently, Google does not consider the number of shares as a determining factor in Google's rankings, but it does not mean that social sharing is not important.Quite the contrary. Social share has an indirect impact on the ranking of the website. It benefits from social share:
- Additional visitors
- Branding, your website will be known
- Factors increasing satisfaction high (if you can satisfy the website visitors who come)
- Some of the visitors will provide backlinks (discussed further in the next chapter)
When your website is already known, then people will look for your website through Google because many are searching through Google, which means that the reputation of your website will be considered good by Google.
Therefore, the pairs share button on your website.
10. The speed of response and speed barriers
Faster website will get better rankings.In an article written by Billy Hoffman in MOZ, explained that the websites that are in the top ranks have a shorter response time.
 |
| Time to First Byte (TTFB) means the time it takes the website server until the user gets 1 byte first. Commonly called server response time. |
- Quality hosting
- Number .js and .css files in the <head>
- Page size that is too big to disturb visitors
- Pictures or other media is not optimal
You can test the speed of your website through the Google Page Speed Test. Immediately make repairs if the score is below 75.
Next : Chapter 3
Research Keywords
Keywords are the most important thing in SEO. All the people who do a search on search engines using keywords definitely. Therefore as an SEO practitioner you must be careful in finding and using the keywords into your website.
0 Response to "On Page SEO - Optimizing Pages and Content Website for Search Engine"
Post a Comment