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Techniques Build Strong Website Structure with Internal Link

build internal link
Internal link has the same effect with external links (backlinks). The difference, the website owner can control 100% the number, location, and structure.

Build internal links mean building a website structure. And to build a strong structure not enough just to rely on 'related posts' and a link in the navigation menu. There are techniques that your website is more robust.

About internal link

So that no misunderstanding, I first briefly explain your understanding.

Internal links are links that lead from one page to another page on the same website. While external links or backlinks come from outside the website.

There are three main goals of the links in the website:
  1. Facilitate navigation visitors
  2. Form the structure of the website
  3. Distributing authority to another page of the website
So, if there is one on your website pages that have high authority (for backlink) you can distribute his powers to another page. This is the importance of internal links.

The structure of a good website

One of its functions is to shape the structure of the website. The reason is because pages that get a lot of internal links will be considered as the principal pages by search engines.

In the off-page SEO guide I explain the importance of links, internal links are also included.

Here is an example of a good website structure (simplified):
internal link
Each circle represents one page of the website and the lines show the link. The bigger the circle, the greater the authority of the page (because the link is a lot).

Such a structure is good because it indicated clearly where the main content and the contents are linked and support the primary content. Thanks to this, visitors and the search engines can easily explore the site.


Main content

Intentionally or accidentally, your website must have had some of the main content.

The main content is typically weigh its contents, the manufacturing process the longest, and you feel most proud of the contents.

If you do not feel they have the main content. Check your Analytics and see which pages are the most visited homepage. Make these pages as the main page. Enhance and develop the contents.

Furthermore, other contents that you create after this good is a derivative, further explanation, or the side of the main content that can be linked back to the internal links.

The main contents of this will have a high chance to appear on Google's site links.

Tips on building internal links

Here are ways you can do to build internal links manually without the benefit of any plugin to create a good structure.

1. Insert the content

Best form of link is located in between phrases in the content. First, because it looks natural. Second, visitors are more interested to click. Third, rich with keywords.

A link to a particular page maximal appear once so as not to disturb the reader. Better post a link to a different page 2-3 in one article rather than 2-3 to the same page.

2. Use anchor text

Just as backlinks, anchor text used to link to any internal links. Do not use generic phrases such as "click here", "this page", etc. for internal links unless they are forced.

Do not also use phrases that are optimized. Insert into a natural sentence that sentence remains readable but still describe your link.

3. Avoid links to the pages below

Do not put a link to the homepage of the content because it has a lot of links on your website that led homepage. Do not also put a link to the page itself, it's useless.

Other pages that do not need to search engine optimization like contact, about, and regulations also do not need to be linked.

4. Connect the only relevant pages

Internal links that you post should be similar to a page on the topic. For example page 1 stubs fried tofu recipe, page 2 stubs fried tempeh recipe, page 3 stubs motorcycle.

You can only link pages 1 and 2, but do not ever connect page 3 with 1 and 2.

5. Dofollow

Be careful not to put rel = "nofollow" to all links in your pages. Link nofollow deemed not distribute authority page to another, so it would be useless in SEO.

6. Do not disturb the comfort

Anything that you do on your website should not interfere with the convenience of readers, including internal links.

That is, do not put too many links and do not install the links are not relevant.

How much does too much of it? Depending on the length of your article.

7. Limit the number of site-wide link

Site-wide links are links that appear on all pages of your website, for example, a link in the navigation header, sidebar, and footer. Links that most will not have a positive impact, it causes you to be less good structure and make visitors disturbed.

Done !

This is the technique of building internal links manually to get a good structure. In the process of website creation, whatever is done manually usually give better results than the completely automatic.

Please leave a comment or toward this SEO guide if you want to learn more.

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