Link building is the way to get backlinks from other websites towards your website.
If you want to get a lot of visitors, then you should occupy the top positions in the search results. In order to get a good ranking then you need backlinks. This is because backlinks is one of the major factors in SEO.
But it is not that easy ...
Currently Google (and other search engines) to be very strict in the selection of backlinks.
So not all backlinks can provide positive effects for your website. Backlink obtained at random will provide positive benefits, even in the long term can be dangerous. 2 Remember this concept:
Natural and
Qualified.
Both of these factors will determine the effect of the foundation that you build backlinks. To get a backlink like this you need a special technique. Technique is what you will learn now.
Big changes in link building
I understand, you are definitely eager to learn the techniques of link building in order to get as many links.
…Wait a minute. You should read the concept if you do not want your website traffic as shown below:
This website penalty from Google. That's why the number of visitors dropped dramatically. The cause:
backlink.
Backlink it could have an impact not only positive but also negative. Unfortunately, the techniques of link building that you see through forums, social media, blogs, and even used it most of the SEO services that impact is bad. The term
black hat.
Why so?
Because Google had not been smart in assessing the quality of backlinks. As a result, people used to find backlinks as much as possible in a way that is actually prohibited. Before the year 2012, this method can still be used.
Now it is not so. Google is now smarter in assessing the backlink. That is, if you are using a technique that is prohibited, then the risk of a VERY large penalty. That's why you should be careful.
Because the articles from the era of 2012 to the rear is still there on the internet, then you will often find the black hat techniques are taught everywhere. Even in the course!
So many beginner trapped.
For information, the following are categorized as blackhat. link building techniques do not do this:
- Private blog network
- Redirect 301
- Guest blog in bulk at low quality websites
- Submit articles to directories & Press Release
- Web 2.0 which contains only 1-2 post
- Buy backlink (backlink services)
- Linkwheel, pyramid, and tiered link
- Spam in forums
- Spam blog comments
- Submit to social bookmarking en masse
Confused? Do not worry. You do not need to understand the terms above now.
The point later on when you see these terms, you understand that everything is categorized as a black hat. Who do not believe, this quote from
Matt Cutts:
If your primary link building strategy is to leave comments all over the web, to the degree that you have a huge fraction of your link portfolio comments, and no real people linking to you, then at some point that can be considered a link scheme. At a very high level we reserve the right to take action on any sort of deceptive or manipulative link schemes that we consider to be distorting or rankings.
Such as what is right?
Still remember the concept that? Link must be natural and good quality. Natural meaning given voluntarily or with the permission of the owner of another website. Not the result of automatic spam or submit. Qualified means derived from an active website and a good reputation. Imagine it like this:
- You have a website and quality content
- You tell this content to others
- They recommend your content via the website
See the difference.
In this scheme, the other website owner recommend your articles on their will because they feel your content worth.
That is done by all the major websites in the world. That is what will be able to improve the ranking of your website ... and that's what you will learn now.
May be you ask : "Backlink natural, very difficult huh?"
It's true ... if compared to the blackhat. Hence, with the correct technique we could not get a lot of backlinks as well.
But you try to think about it. Which one do you choose:
- Bit backlinks, ranking rose quickly, without risk
- Many backlinks, ranking rose slowly, high risk
Choose 1 (white hat) or 2 (blackhat)?
For people who want to build a serious business for the long term, the number 1 choice would have been much more interesting.
Moreover we just need a backlink. For easy competition to medium, usually only need ONE backlink with the method below to reach the first page.
One backlink to rank one page!
14 Strategies to get quality backlinks
As already mentioned earlier: Getting a backlink like this a little more difficult, but you do not need a lot, and your website will be 100% safe from the risk of penalty.
Remember, under this strategy does not directly generate backlinks instantly, unlike writing a blog comment or spam the forum.
There are preparations you have to do before. But the benefits are great when successfully done.
1. Create quality content as a foundation
All SEO practitioners would agree, it was impossible to get quality backlinks without having quality content.
Back to the concept:
Backlink that recommendation.
Logically, there will be people who will recommend great content. come on, why also share bad content. Yes, right?
Not only that ... Google can judge whether or not the quality of your content. Yes, even though Google just a machine. Assessing the quality of the content easy. For example, one of the characteristics of quality content: do not read long by visitors.
See for yourself in Google, it is impossible there is an article that is not qualified on page 1 (except if it all was not qualified). That is why content is the foundation of link building.
The core is:
- Quality content can enter with little backlink page 1
- Content quality is not impossible, though backlinknya many
Simple as that. 13 link building techniques below also need quality content. Then you have to have, at least 1 content.
What is the point of quality content ?. Briefly, characteristics like this:
- The contents much better than other similar content
- The topic demand by certain circles who are enthusiastic
- Completely resolve the problem faced by many people
- Served with attractive so easily enjoyed
Please learn 2 dibahah this article as a guide to create quality content.
Now, take 3-7 days to make one quality content. Serious! Continue down if you feel you've got at least 1.
2. "Request" to other website owners
Ridiculous, right? "Where there are people who want to give backlink ??". Surely we would not directly ask for granted.
First, you should understand that voluntary backlinks from other websites active is the best kind of backlink. 1 backlink course, ranking immediately skyrocketed.
But they will not give you a backlink to you that the content is not qualified. So, the first key is the quality of the content.
Now ... try to select any of the content that has been created. Think, "Is there anyone willing to recommend about this content?". "What if you meet like this content on Facebook or Twitter, would you read it?"
Second, there are two reasons a website owner recommend the article:
- Extraordinary contents (we discussed earlier)
- They know who you are
The second reason this is very important.
It has been proven scientifically. If people who need help it is people we know, we will tend to be more willing to help. That is why we must begin to establish good relationships. Stages as follows:
- Find some website owners in the same topic / like you. Ideally, the target website more popular and we have actively managed.
- Find the contact and social networking accounts.
- Please comment quality every time there is a new article, tweet and share their article, try starting a conversation through social media, post links to their content.
- Chat, start getting up a good relationship with them.
The most important thing is in the third stage.
Remember, we will be in a relationship with someone who is more successful. Most likely they will ignore you are a nobody. Unless we have done well in advance to them.
That's right, right? If you want to get a friend, then both parties must be equally benefited. Not only you bother them.
Relationships with successful people is the fastest way to success. And the fastest way to build relationships with other people is by helping them first.
This technique is simple, but the benefits for long-term outstanding.
3. Broken link building
These advanced techniques of point # 2.
Essentially the same, we ask others to give the link. But thanks to one extra trick, so the chances of success increase dramatically.
Before further, first understanding: Broken link means a link from a web page to another website that is already dead. When clicked, the page no longer exists. Because the domain expired, one writes, the article is removed, or any other reason.
Well, the broken link building, we will look for broken links from other websites. Then we will help them repair the broken link by providing our website as an alternative.
For example: A website had an article "how to lose weight".
In the article there is a link to another site article about "healthy diet". Unfortunately, these links can not be accessed because of broken links. We can use, How?
Create one article topic is the same as the earlier article in broken links. Make sure your article is better than the original article.
To check the contents of a broken link, use the
Wayback Machine.
Then contact the owner of the website before, be informed that there are no broken links on that page and offer your content instead. Because of our good intentions, then the chances of success are high.
On the following pages you will learn the bonus two related things broken link building:
- An easy way to find websites that had broken link
- Example email to contact the website owner
Link building specials guide :
Click here to learn how to find a broken link along with email templates that you can use, plus 6 other link building techniques. (coming soon)
4. Resource link building
When the streets of the internet, you've seen a model like this article: "5 best fashion blog", "7 travel bloggers Japan", "10 games outbound in Bali", and the like.
Most likely there are already plenty of bloggers who wrote a similar article on the same topic as your website or business. These articles are already accommodates a lot of links to other websites, 1 adding the link again it should not matter. Instead they will be grateful that you add to their collection.
Do this to get backlinks: Contact the website owner if the category your site fits with the article. Inform you that you have a blog that is similar, then ask them to look at, examine, and add your website to the list.
Give a brief explanation if it is required to facilitate their work. More on building a resource link in the guide
14 SEO technique (coming coon).
5. Check competitor backlink strategy
Is a favorite of many practitioners of SEO techniques. By knowing the competitor backlink website, we can get more quality backlinks. You can see the backlink your competitor to use the service:
From the tool above, you will get a list of backlinks that are owned by a website. Usually there are a few backlinks that you can emulate.
Suppose the results shown were from a blog, website, or a particular forum, you can also participate or try to get a link on the same website.
This technique has huge potential. You previously "blind" now you know why the other websites can be successful. ut be careful with the type of link spam, avoid low quality website if you do not want to get risk.
6. Website directories are clean of spam
Be careful, the website could have negative consequences in the form of a directory. There is a website directory you should avoid.
Characteristics: Directory ugly topic is too diverse, without selection acceptance, no visitor activity, and most of the websites listed there also unclear quality.
At first glance we can know the directory ugly. Conversely, a good directory is a directory moderated by tight so that the website listed there also qualified and have appropriate topics.
If you find such a directory, list your website. Usually a good directory is the business directory. You have a business website, this is the easiest way to get backlinks passable quality.
Again, remember: Do not submit websites to directories whose reputation is not clear.
7. Guest blogging to get traffic
It's the best and easiest ways to get traffic to a new website and to improve rankings in Google. So whenever anyone asked about backlinks / traffic, I always recommend guest blogging.
The reason: While still new, there is no one person who knows where your website. Even if you make 100 articles on its own website, still deserted.
There is one rule of successful marketing: go to a crowded place.
In other words, a website that has a lot of visitors. After doing guest blogging, the visitors of the website will recognize your website. They will be the visitors on your website. See the results for yourself:
Tinged yellow is the result of a 1x guest blogging. 1 post, 600 visitors in one day!
Not only that: From a guest blogging, we get quality backlinks. Website ranking so we will go straight up.
And delish, the technique is equally beneficial to both parties. That is why many bloggers who accept guest post, provided that quality article.
But be careful: Not all guest post positive impact.
In late 2014 Google said link any guest post from the blog can lead to a penalty.
Especially when coming from websites created just to accommodate guest post. Or a website that sells guest post. Guest post like this is forbidden:
They sell service guest post. Because Google does not allow the use of paid links like this, then you will have the potential penalty. Do not believe even though they say high quality.
On the contrary: If indeed his blog has a good reputation and you got a guest post with the permission of the owner of the blog without compensation, it does not matter. Not only the link, you will get a steady flow of visitors.
To search for websites that accept guest blogger with a specific topic, use this keyword to perform a search on Google (without the quotes):
- "Topics" guest post
- Guest blogger "Topics"
- "Topics" guest blog
- Guest post "Topics"
- "Topic" write for us
For example: "guest blog business opportunity". fter the meet, contact the owner of the blog by email.
There also does not specify that they accept guest blog, it never hurts to contact the owner of the website even though they did not say anything about guest bloggers. To start, gather 5-10 websites with topics similar to you then ask them one by one.
The characteristics of a good website to guest blog :
- Already quite old, more than 1 year
- Topics are relevant to your website
- Trafficnya high enough, can be checked on Alexa or SimilarWeb
- Enthusiastic readers, can be seen from the comments or his social accounts
- The design is not cluttered and the content weight
Backlink from guest blogging is very effective if it is from a reputable website.
8. Touching with ego bait content
This technique utilizes human nature. How to discuss the person / business / organization in the content we have created.
The hope they will realize the 'bait' of you, happy / proud, then promote your content on the website in the form of links and mentions in social media. There are several examples of the application of ego bait:
- Creating a collection of website content in the form of a list, for example "20 best blogs in the world of health"
- Create content list of the best articles on a topic
- Discuss specifics about the success / story of a particular person in a single articl
9. Draws attention to the content link bait
As explained above, the ego bait means we provoke feelings (happy / proud) than others.
Link temple is somewhat different: Link temple means we create content in any form that is able to invite the attention of many people at once so that the potential gain backlinks so high. There are several forms of application of the temple link:
- A controversial article which talks so more people
- Interactive content that are useful or may make people entertained, such as calculators, game or quiz
- The article is an explanation of a news or opinion that is popular
- Contest
- A comprehensive guide so that people will remember these guidelines whenever the topic is discussed
- Presentation of data analysis or research results
10. Take advantage of content sharing platform
Social bookmarking is one of the content-sharing platform that is frequently targeted by a new website owner. But there are types of content sharing platforms such as:
Some websites above does nofollow nature ... they've got their own audience base, we could get a ride to direct traffic.
No loss at all, though it may not benefit directly, but SEO is a very effective medium to promote content. In addition to the form of links, you will get visitors.
Be careful, take advantage of this technique could be good or bad, depending on the response of others. If your item there received good response from the users for example in the form of comment, like, or share, then your link classified as a quality backlink, whereas if on the contrary, may even not be indexed.
Therefore do not spam, spam posting on these sites usually immediately sink because there will not be people who are interested. It's better to send 1 quality content than 1000 spam content.
11. Create a potentially viral content
If you are a creative person to create an image, video, or music, try to create the potential to become viral.
Popular content will have an explosion of visitors, the number of social media share to increase dramatically, and of course you will get a backlink.
Often 1 viral content is enough to create a website so popular. Infographics is one form of content more easily become viral than regular articles.
Make sure your website social media-friendly by using pictures / photos are interesting, install the key sharing, as well as using the Open Graph meta and Twitter cards.
12. Perform marketing forum, not a forum spamming
For a website owner who is obsessed in finding backlinks, usually used as a spam forum.
That's the wrong way. Forum is basically a container of people who want to learn. If any of the content you can help the learning process them, take advantage of this opportunity to promote a website.
In addition to getting backlinks and visitors, the reputation of your website will also be built.
Caution: This forum marketing, not a forum spamming. So do not promote your website directly. Do this:
- Find the appropriate forum with the main topic of your
- Create an account that is serious, complete the data including photo / avatar
- Answer any questions from forum members with a complete answer, for they do not need to read the answers from others
- Repeat for a few days until you are familiar with forum members
- After this then you can start once in a while put a website link
Many popular websites have been used to take advantage of forums and community sites while introducing new website. Because it is a forum where the promotion easiest. Nevertheless, do not let your site get the stigma of community sites because the impact will be felt permanently.
13. Get links from mention brand
This is the most effective technique to get backlinks from many website if you already have a "brand".
It's easy: Suppose you have a brand or website named "Tree Shirt".
Most likely the name of your website is already known by some people, and there are several websites that mention the name. This we call brand mention. But not active links. (can not be clicked), in other words, just as text.
We can contact them to convert the text into an active link, or backlinks.
The chances of success are very high ... they are already voluntarily discuss about your course content would not object to transform into a link.
Then, how to find a brand mention this? There are several tools:
With one of the four tools above, you can get an email every time someone mentions your brand on the internet.
14. Using SEO services, but ..
Why, instead I said before so did not buy links and do not use the services of a backlink?
Indeed, many who claim to be "SEO services" only sell backlinks. The severity of these backlinks are of poor quality and obtained by spam.
This fact:
All sellers backlink aware that the links they potentially carry the risk of penalty. But they will not tell you the risks because it would reduce their sales.
So be careful with services that provide much backlink backlink at once is not natural.
But there is also a serious SEO services ...
SEO services are usually not sell dozens, hundreds, or thousands of backlinks but thorough optimization ranging from marketing and online publications, content creation, and optimization of the structure of the page.
In another word, dont choose SEO service. but
Inbound Marketing or Content Marketing.
They do not give you a backlink, but make your website ready to receive backlinks. Even more than that (because it includes marketing).
Tips: If your website is a pure form of blogs, SEO services is not needed. Who require such services is usually ecommerce, web sales of products / services, startup, and web-based applications.
Ensuring quality backlink
Now you already know the basics of installing and getting backlinks. But still there are many derivative techniques that are not specifically mentioned.
If you find other methods that are not written, you should do first is to ensure quality. This is the backlink quality indicators:
- Relevance to the topic of your website
- The reputation of the website where the backlinks are installed
- The nature of visitors to the website, whether active or passive
- The website penalized or not and whether there is the potential penalty
- The similarity of the language used
In addition to five of these things, avoid installation of a backlink on a website if:
- Website owners invite directly link exchange
- Must pay
- There is prohibited content category (for example pornography)
- Direct links appear automatically without selection (for directory)
The last chapter, consider the following tips to ensure the quality of backlinks you get up:
- Build links to articles / content, rather homepage
- Use anchor ranging from website name, keyword, common phrases ("click here", "this website", etc.), and without anchor
- Use quality content to guest blog and content sharing platform
- Diversify types of websites, do not focus on one website or one type of website
Nsxt : Chapter 7
Assess The Performance SEO
Are you already successful SEO? Or even failed? What can still be improved? Or has a maximum? To answer all these questions, you need to assess the performance of SEO.
