Questions like these often arise from the owner of the website: "I've blogwalking, submit to social bookmarking, but why not first rank?"
Yes because the benefits are very small. Worse yet, if you are submitting too many (hundreds / thousands) instead of our website will be a penalty.
Huh. Not so rank one but instead chastened. Then backlink as what can make our website ranked 1st without penalized?
This is the answer: Backlink given by other website owners.
Up here was getting confused, pessimistic, "Where there are still other website owners who want to give a backlink to my website?"
That is the purpose of this guide. You'll learn the concept of 'featured content' that can get quality backlinks naturally. So it is safe from the penalty and can get a rating of 1.
Why is it difficult to get backlinks?
Let's first surgery: The reason for your item misplaced.I'll explain ... for example you have a website about dieting. Visitors are people who want to learn diet.
The problem is, 99% of them do not have a website. People who do not have a website will not be able to provide a backlink. Although maybe they think you are a good website.
Make sense? Well, who has a website on a diet as you can have knowledge above the average. They will think you are mediocre content.
This is what I mean by wrong target.
We used to create content just to satisfy the casual visitor, people are just learning, and who do not have a website. They assured us they were able to provide a backlink (website owner) is not impressed.
And if we want to create content that can get backlinks naturally, we should be able to make the owners of websites or other bloggers impressed.
Concept featured content is, content is incredible. Content that is able to make the web owner or blogger put the link on their web pages. Resulting in a backlink for you.
Quality content is not enough, we need to get backlinks featured content
What can make the linkers provide a backlink?
We already know why we did not get a backlink. Now we dig about what can make us content to get backlinks.The first, obviously, the content should make the linker awe. But there's more. In general, the linker will recommend your article if:
- Topics are explained more to a concept they write on its own website
- Much higher quality than the entire content never existed. So it takes precedence over any other similar content
- Discuss their contents, or they participate
- Such content can be beneficial to their audience
- You are familiar with them
- Your content contains Elements Trigger Popularity (coming son)
Step 1 - Find the linker in your field
If your website in the field of technology, look linker in technology. Do not look for the different fields, they will not care. So this is our strategy:- Find the linker, see the content they like what
- Create content that is much nicer
- Establish a relationship with them
- Backlink!
Earlier we discussed the notion and who linker that, but in fact it could be described again. This is including the linker:
- Blogger
- Authors of articles on other websites
- Journalist, author news
- Celebrity Twitter (people who have a lot of followers)
Do a search on Google
Doing a search on Google for the keywords:- Blogger [niche] in New York
- Blog [niche] Articles
- [niche] best
Community websites, social media, and social bookmarking
Bloggers are smart know that the three types of the site is a gold mine to develop the website.Therefore you will meet many new blog owners. The new Blogger is also usually more open when invited to communicate. You can also learn together. The following community that you can try:
- Facebook Groups
- Google+ Communities
- Forum
Search Twitter account that has many followers
Use a free tool called Followerwonk. This tool is useful for finding popular Twitter accounts based on keywords. In one click we can find the celebrity Twitter.Click "Search bios" and then do a search like the picture:
Find websites that link to linker
People who already find on the top must have had some backlinks. We will be looking for people who put up this link. Thus we list the greater.First, go to Open Site Explorer. Or use Ahrefs if you have a premium account it, even better. Enter the website that you have found.
Change at the Link Type to 'only follow' (yellow box).
This is websites which link to the linker. Which means, they also are linker.
After doing these four steps, record everything in Google Sheets or Excel. Ignore the website that has not been updated for a year.
Step 2 - Brainstorm content that appeals to them
Try to imagine this case: I have a content entitled "17 ways to eliminate acne," what may be the linker recommend this article on their website?Not possible .. For those readers who need, the article was very useful. But for a linker, this article is not enough to impress them.
In addition, doing well post a link to the article acne. Yes, right? That is the importance of the topic. Although it is incredible, but if the topic is wrong then there will not be recommending the content.
First understand the intention of the sentences above. Choosing the topic is complicated. But fortunately, there is a method that we can use to get an idea of topics.
His name STEPPS. Your topic must be one of these STEPPS:
- Social currency: could make them proud of their identity
- Triggers: immediately thought of when someone talks about something
- Emotion: can evoke feelings
- Public: a popular topic or trending
- Practical value: the contents of the subject can be practiced
- Story: the story of a person or event associated with them
When you're looking for ideas for topics featured content, make sure the topic is fulfilling one of 6 of these conditions.
How to get an idea of topics
You already know how to examine the topic, with Stepps earlier. Next we will learn how to find ideas for your topic featured content. Here are a few ways that you can try:- See the website belonging to the linker. Create a similar topic or content related to what they've written, but the weight should be higher.
- Community sites. Discover the major problems most often encountered by members of the community, create content to solve their problems.
- Do a search on Google by entering the main topic to get more specific topics.
- Use BuzzSumo or Ahrefs Content Explorer to view the contents best in a particular topic.
- Follow the process of getting the idea of writing on WhattoWrite.org.
- Read this guide to search for content topics (coming soon).
Remember, the choice of topics is the most important part of the featured content. Therefore, do not underestimate this stage. I personally have always had a pitcher as much as possible topic ideas, everything I noted in Trello :
"My website niche too cramped. No linker and topics that fit this niche! "
Take advantage of niche neighbors.That is, it's scaffolding in the construction industry. In the construction industry, there are many websites with the topic of home, architecture, civil, and others. Niche neighbor that we can use.
Another example, you have a business selling cosmetics and want to get traffic by creating a featured content. However, in Indonesia rarely (or no) blog about cosmetics.
You can create content that cross between cosmetics with another niche. Consider the following example:
- Cosmetics & Fashion: cosmetics suitable for certain types of fashion
- Cosmetics & Wedding: makeup techniques for wedding
- Cosmetics & Health: cosmetic effect on skin health
- Cosmetics & Career: makeup tips when interviewing job
- Cosmetics & Travel: Tips carry cosmetics in moderation when on holiday
Last Stage 2: In content creation, which you should not miss at all is its title. Useless good topic, but the title is not interesting.
When finished reading, continue to create titles guide.
Step 3 - research to create content that weighs
Creating content is easy, but to create superior quality content in order to get backlinks, you should do some research.Rarely quality Koten whose content directly out of the head with it. If you make this kind of content, the results are so banal and messy. Certainly.
So, please miss this step if you want the content to no avail.
There is one of the most common mistakes, if you make this mistake, your content will never get a backlink, let alone go to page 1 of Google.
This is it his fault: Imitating the article content from other websites.
No, not copy-paste duplicate content. Rewritten article ... but the points of discussion exactly the same as the original article or simply randomized order.
Google finally does not consider this as a duplicate, but we as people realize that the article is just rewritten. There is no new information in it.
NEVER do such errors.
In the featured content, we have to make the linker amazed with our content. If the points are not the contents of your article is unique and original, it is impossible this goal is achieved.
Create content that is truly original, not rewrite. Collect the writing of research materials, then collated into a new article.
Step 4 - Create the best content of the materials research
I am sure, if you create content that really quality certainly is not enough in a day. Need process.If only writing articles inconsequential anyway 2000-3000 words a day is finished. But because of the superior content creation we do research and make its structure, it will take at least 2 days. Roughly like this:
- Research: 0-1 days
- Framework + pictures: 0-1 days
- Writing: 1 day
Why need to create a framework?
The draft does not matter if your item is shallow, so the direct path is completed. But the content needs to be weighted. Look at the article you are reading this, consisting of several sub-chapters and sub-chapters.If all written at the same time, wah will be chaotic. Thus, the content framework aims to be a neat arrangement of your content so good to be listened by visitors.
In addition, the framework also aims to reduce errors. Moreover, not difficult ... as a picture
About the length of the article
In 2012, Moz doing research on the content they publish on the blog.This is the result: Content length tends to get more backlinks than shorter content. And this is the graph:
Look, the longer the article the more link. While not always a guarantee, but it is an important point that you can consider.
Therefore, when choosing a topic, choose one that can be discussed at length. Not a short topic. Then cover up completely, if necessary, make a few chapters.
We already know that there is a huge potential behind a long article. Do not waste your energy to create a superficial article.
But why long article backlink much?
Actually, not because of its length, but because of the weight of the discussion.Just think: If you could only read one article a day, choose which ... are covered in full, or modest?
Certainly complete. That's why long articles tend to be getting a lot of recommendations in the form of links. Not solely because of the length, but because of the weight.
There is another study from the SERPIQ to the average length of content on the first page of Google. This is the result:
Page 1 was filled by article 2000 to 2500 words.
Increase the chances of content to get backlinks
There's more besides length. There are several factors that would increase or even reduce the chances of your content to get backlinks. These things you should avoid:- Elements of product sales
- Affiliate links
- Ads that too much
- Spelling mistakes and grammatical mess
- Design mess
- Much ado
- The format is not easy to read
S first, Social Currency, meaning we as humans tend to share in something that makes our own pride. If your content contains 7 of these things, it is a disgrace.
Instead, the following actually increase your chances:
- Photo / original image. Minimal screenshot or graphics
- References to articles or other trusted website
- Have data
- Links to websites linker
A person will be more likely to do something positive for us when we do positive things prior to them. Take advantage of the Law of Reciprocity in content for obtaining backlinks.Therefore I advise you to put a link to your website belonging to the linker first before hoping to get backlinks.
Step 5 - Perform content distribution to the linker
In this phase we will tell the whereabouts of our content to the linker.Warning: Do not ever do this step if you do not have content that meets all the criteria that have been mentioned.
I describe briefly again ... your content must:
- Topics meet one Stepps
- In the same field with a linker
- Have the best quality compared to other content
- Get a share (to social media)
- Getting backlinks
Although the share to social media does not affect SEO, but your content will be seen by many people. These people will likely be a linker.
So, share to social media can be a backlink indirectly. Before entering the main stage, there is a good idea to try to get the attention of the linker first by:
- Follow the Twitter account / her Facebook,
- Share content
- Leave a comment on his blog (not spam)
1. Ask for input from the linker via email / social media
The concept is like this ... so that the linker will recommend your content, then they should know where your content.So we tell them. But if you immediately sent an email saying "Pak post a link to my article dong!", Must be rejected. Definitely, 100%.
Therefore we need a reason. The reason that they want to open and read your content. Namely to seek their input.
For example, you create an article stubs "21 benefits of citrus fruits". Ask the linker to contribute in the article by giving one benefit.
Then enter the input of them in the article. Once published, tell them again when the article has been published. Then they will recommend your article.
2. Post to community sites and social media right
Community site is the best place to distribute content because it is automatically there are a lot of people who are ready to read your content.Community sites and social media is the source of all things become viral. If you have good content, use of social media to distribute.
But remember, do not spam, and do not post to the community that the topic is not appropriate. You will not get any benefit.
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