What Is SEO - Definition and How it Works SEO

If you ever do a search website in Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

The search engine sort search results are not random, but based on the level of relevance and quality of the website. There are many factors used by search engines to determine the underlying factors tersebut.Inilah SEO.

Generally, SEO or Search Engine Optimization is the efforts to optimize the website for search engines in order to get a better ranking in the search results.

The search engine uses a specific algorithm to rank websites based on rank. By implementing SEO, means that we adjust our website in order to make friends with those algorithms.

Why SEO is important for a website ?

Since the search engines such as Google, almost everyone is looking for information online through search engines.

From the data published by Google, a website that ranked first to third gain clicks cumulative total of more than 50%. The first rank themselves get more than 20%.

This shows the importance of SEO for your website, with the help of SEO, you can get thousands to tens of thousands of visitors per day. Visitors from search engines are people who are hungry for information and want to buy the product. If you have an online business, visitors from search engines will have the greatest conversion rate.

SEO is part of inbound marketing is the modern marketing techniques in the digital age. Inbound marketing, including SEO is a marketing method that takes the least cost compared to traditional marketing techniques.

The basic concept of SEO

Google (and other search engines) is a product. They wish that other people are satisfied to use their services. Users want the best websites that are relevant to the search appear in the first page. That's why search engines always want the best results for each keyword entered by the user.

So the most important part of SEO is make your website the best for keywords that you use.
Okay .. Be the best. But in what way?

1. Content
2. Structure and Navigation
3. User Experience / UX
4. Popularity
5. Performance

In this SEO guide series we will learn how you can become the best than your competitors.

Can my website be successful without SEO?

Of course!
By paying attention to the basic concept of SEO at the top, you actually do not need to bother about SEO. Not uncommon for people who have a popular website with no understanding of SEO.

This is because search engines are now smart in assuming the page structure and quality of the website. SEO is now more dominant in practice as a business marketing rather than technical.

But..
There is the possibility of your website still need a little more effort on your part to be successful. In addition to knowing SEO techniques you understand how to create a successful website.

Do SEO can I do myself?

There are many people or companies offering SEO services, but also the real SEO you can do yourself without using the services.

With the variety of SEO guide that is provided free of charge on the internet (including this guide), you can learn independently and apply themselves. You could save millions of rupiah to perform its own optimization.

For informational websites whose structure is simple, you most likely do not need to use the services of SEO and simply rely on this guide. But if your site has a complicated structure eg online stores or web-app, there is a possibility you need SEO services to simplify the structure that is friendly to the search engines.
What should I learn?
There are several major components in SEO, these components that will determine how well your website is SEO. These components which decide the order of ranking in search results.

In general, this is what you need to learn to master SEO.

1. Optimizing web pages
2. Research keywords
3. Analyze competition
4. Creating optimized content
5. Build popularity, link, and reputation
6. An audit of the performance of SEO

The sixth core can learn through the following chapters. Do not allow yourself to pass through or jump over step by step of this guide

Next : Chapter 2

On-page SEO

This chapter discusses the notion of optimization for web pages, on-page SEO. You will learn what factors in your pages makes you rank in search results is increasing and how they apply to your website.

Chapter 2

Table of Content

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