Optimizing of the website, or on-page SEO alone is often not enough to get a high ranking in the search results. Especially for new websites that do not have an audience, unless competition is the key word quite low.
Why backlink so important ?
To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links.Search engines like Google have a duty to conduct bot crawling the Internet. Google's name is Googlebot crawler, Googlebot move from website to website via the links listed on every page of the website. From the data gathered by Googlebot, composed index and rank order website.
Because Googlebot uses links as navigation, the website that has a link from the outside will get a high priority. The more and the higher the quality of the link, the better the ranking of the website.
This is why links from other websites (backlinks) plays an important role in SEO.
Link building strategy is wrong
Off-page SEO has a dark side in them.There are those who want to raise the ranking of the website but are too lazy to create quality content and marketing, instead they rely on link building.
Link building is supporting the website's content, without having good content, you should not do link building. Because besides useless, the result could be a penalty from Google.
Good link building process is always associated with content marketing. Not through spamming and use of bots or software automation.
There are several forms of backlinks that are not preferred by search engines because it is often misused. Here are some of them:
- Exchanging links. Way that is very popular in the mid to late 2000s, exchanging links directly does not provide positive benefits again.
- Buying link and use the services of backlinks. Buying links is indeed the possibility to raise the ranking quickly but usually will not last long because you will be exposed to penalties from Google.
- Comments on blogs and forums. The links that you get from the comments on the blog do not provide great benefits, as well as forums. But they often become land spam.
- Auto-approve link. All forms the link that is not through the moderation of the website owner. That is the direct link appears when inserting your website address.
- Using bot software. There are several software / tool which can be used to get links automatically, but the link you get low quality and can actually damage the website.
- Private Blog Network. That is a collection of blogs that are owned by one person only functioned as a field backlink to their main website. Google actively penalize blog network like this.
- Spam. In any form, spamming technique will not give a positive benefit to you.
Therefore it is better to avoid this kind of technique.
As with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.
That is like this.
Although you have a website and content is good, if you do off-page optimization techniques that violated as above then you will not escape punishment.
Because of the importance of link building, then further guidance to get quality links will be discussed in the next chapter.
The relationship between content and backlink
Content = onpage, backlink = off-page. Is there a relationship between the content and backlink?. Very there. Here is an excerpt from Bing." If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.To provide value, then you have to have quality content. To demonstrate this value to others, you have to do marketing content. So content marketing is the "source" main backlink for you.
Social media and off-page SEO
So actually important is social media marketing? Important.
Although there is nothing to do with SEO. Social media is one of the best ways to introduce your website to the crowd.
As discussed above, in addition to having quality content you also have to show the content to others. That is why social media is the right place for this. When others see your content, and are interested, they may be returned recommend you to others to share, like, and so on.
This is why you need to be active in social media to market your website. The use of social media as a marketing tool is described in the following articles: 13 Techniques promotional content (coming soon)
Off-page ranking factors SEO
Off-page SEO is a game of the popularity of the website. In determining the popularity of a website, Google uses a variety of factors.We already know that backlinks are a major factor in off-page SEO. But not just any backlink a positive impact. Here is a determining factor of the outside website rankings.
1. Quality backlinks
Quality backlink provide a much more powerful effect than that is not qualified. But what determines the quality of a backlink?- Reputation website
- Liveliness website
- Similarity topics
- The placement of backlink website
- DoFollow and nofollow
- The similarity of language
- Age backlink
2. Anchor text in backlinks
Anchor text used in the link is read by the search engines as keywords. Website you get extra points in the text that is used as an anchor.However, using the same anchor repeatedly will not have a positive impact. You need to know if the first page there are two links to your website and both have a different anchor, then Google use the first anchor.
3. Number of backlinks
The more backlinks you get, the better. But not only that.Quantity should be in line with the quality. If you only get backlinks from websites that do not have a reputation, it is not counted as a positive factor.
4. Variants backlink
There are several types of backlinks, one of them mentioned earlier that contextual links. In addition there was more like blog comments, profile, bio, widgets, advertorials, directory, etc.. Too much use of one type of backlink will not give optimal effect.Logically, if we get backlinks naturally the type of backlink will vary. This is why search engines use diversity as a factor.
5. Social Reputation
Google can understand the sentiment within each comment. This means that every time your website appeared later appeared negative comments from others, it will be bad.Similarly, contrary to the positive sentiment which had a positive impact.
6. Social activities
Websites that are active in social websites such as social media and social networking means popular.Social activity of a website can be viewed either by measuring devices such as the number of shares to social networking. But remember the positive and negative sentiment.
7. Personal factors users
Since implementing Google personalized search, the search results in the same keyword can be different for each Google account. This is influenced by several factors such as:- Ever whether or not a user visits a website
- The level of satisfaction of users of a website
- Country and language
- Is a website ever shared by friends
Next : Chapter 6
Link Building
One off-page optimization is a strategy to get links from other websites to the website, the term backlink. In this chapter 10 link building techniques that you can do to improve the ranking of a website.
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