How to Analyze for Maximizing SEO Performance

Many people assume that SEO work performed only one time during the life of the website, it's not true. EO is an ongoing process. A website owner should continue to observe their performance at their website while making efforts to maximize SEO.

But today we are in a condition not know anything. To be able to perform optimization, you should know what is happening on your website. Like what point that arises, whether there is an increase or decrease in performance. Without knowing the relevant points, we did not know what needs to be addressed and what is good.

Therefore, follow these guidelines so that you can always get maximum SEO performance.

Things that you should already know and do

Because the assessment is the last process in SEO, you must have previously done this:

1. On-page SEO : Optimization of web pages
2. Keyword research : analyzing competition 
3. Principles of marketing content in SEO
4. Off-page SEO : Build links and popularity
5. Link Building

(3 guidelines above are previous chapters in this SEO guide series)

 Afterwards, you are ready for the first step to analyze the performance of seo that you have implemented.

1. Integrate Search Console and Google Analytics

Although many people say the tool is not mandatory, but for a serious SEO practitioner you should use both.

Click here for how to install Google Analytics. After installed, go to the Search Console and add your website.

Not going to happen in a short time. Both of these tools require a few days after the new will be installed for collecting data. These data will be used to further optimize. If your website has a sitemap in fomat .xml, did submit to the Search Console now to facilitate Google to read your site.

2. Do crawling with tools

Crawling is the process undertaken by the search engines to crawl web pages while collecting information.

We will imitate this process. The goal is to know the big picture of your website. if an error occurs, if there are broken links, internal duplicate, and meta tags are empty. Use one of the 3 this tool:

1. Screaming Frog SEO Spider
2. WildShark SEO Spider
3. BeamUsUp Crawling SEO Software

Its Screaming Frog is the most complete, but the free version can only scan to 500 pages in one pass. While the premium version $ 99 per year.

Two other alternative but equivalent 100% free. Log in to one of the links above and download the software, then do a scan and fix what is wrong.

Some repair process with Screaming Frog discussed in : SEO techniques guide (coming soon). Because all three look like, you can apply the earlier guidelines for any tools.

3. Research the keywords further

In this SEO guide series has been briefly discussed research related keywords that will be used in:

• Title
• Meta description
• Content

But if you really intend to make the search engines as the main source of traffic, do keyword research further.

How to conduct keyword research discussed here (coming soon).

If you follow the above guidelines until the end, you will also find a way to assess the performance of keywords.

4. Analysis of the performance of content

80% (or more) of a page on your website is the content. So the effect on SEO content is at least 80% of all the things you are doing.

Humans love to get a satisfactory content, so the search engines will give good ratings to the content satisfactory.

Read this guide to perform content analysis with Google Analytics (coming soon).

Done !!!

The last chapter in the guide SEO is quite short because each step in assessing the performance of SEO has been addressed specifically in the guidelines of each.

If you follow these guidelines from the beginning, which means now you've mastered the basics of SEO. All you have to do now is apply the knowledge you have learned, and then when you've got the data into performance analysis proceed as above.

SEO Guide Series - for Beginner (7 chapter)

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